VIP Passport is operated by South Coast Plaza ("SCP," "we," or "us"). This Privacy Policy describes how we collect, use, and protect information about you when you use the VIP Passport application and website (the "Service"). This Privacy Policy, together with our Terms of Use, governs your use of the Service.
Table of Contents
- About This Policy
- Information We Collect
- How We Use Your Information
- Cookies and Browser Storage Technologies
- Information Sharing and Third-Party Services
- AI Concierge and Chat Data
- Data Retention
- Security
- Children's Privacy
- California Privacy Rights (CCPA/CPRA)
- Do Not Sell or Share My Personal Information
- Updating Your Information
- Changes to This Policy
- Contact Us
1. About This Policy
This Privacy Policy explains how we collect, use, disclose, and retain personal information when you use the Service. We provide this notice so you can make informed decisions about your information. Where required by law, we will obtain your consent before collecting or processing personal information, or rely on another lawful basis as described in this Policy.
2. Information We Collect
We collect the following information when you create an account and use the Service:
Account Information
When you create an account, authentication is handled by our identity provider, Auth0 (operated by Okta, Inc.). We receive and store the following from your account:
- Full name
- Email address
- Profile picture (if provided by your identity provider)
- Country
- ZIP/Postal code
- Account creation and last-updated timestamps
We do not store your password. Your login credentials are managed entirely by Auth0. Please refer to Okta's Privacy Policy for information about how your credentials are handled.
Usage Information
- Offers you have viewed, activated, or redeemed
- Offers you have saved to your favorites
- Date and time of your activities on the Service
AI Concierge Interaction Data
If you choose to use the VIP Concierge (our AI-powered chat assistant), we collect:
- Messages you send to the AI Concierge
- AI-generated responses provided to you
- Which stores, offers, or services the AI referenced in its responses
- Session identifiers linking messages in a single conversation
Use of the AI Concierge requires your explicit opt-in consent, which you can provide or revoke at any time. See Section 6 for details on how this data is processed and retained.
Coarse Location Data
We collect your ZIP/Postal code, which constitutes coarse geolocation data. We do not collect precise GPS-based geolocation.
Information We Do NOT Collect
- Precise geolocation data (GPS coordinates)
- Biometric information
- Financial or payment information (offers are redeemed at participating retailers)
- Social Security numbers or government IDs
- Browsing history outside of the Service
- Passwords (authentication is handled by our identity provider)
3. How We Use Your Information
We use the information we collect to:
- Create and manage your account
- Authenticate your identity when you log in (via Auth0)
- Provide access to exclusive offers from participating retailers
- Track which offers you have activated or redeemed
- Save your preferences and favorite offers
- Power the AI Concierge chat assistant to answer your questions about South Coast Plaza stores, dining, and offers (via OpenAI)
- Improve and maintain the Service, including analyzing usage patterns
- Respond to your inquiries and provide customer support
- Comply with legal obligations
6. AI Concierge and Chat Data
The VIP Concierge is an AI-powered chat assistant that can help you discover stores, dining, offers, and services at South Coast Plaza. Use of this feature is entirely optional and requires your explicit consent before any data is collected.
How It Works
- When you send a message, it is transmitted to OpenAI's API to generate a response.
- Your messages and the AI's responses are stored in our database, linked to your user account.
- We may analyze conversation patterns in aggregate to improve the service (e.g., understanding common questions).
- Your chat data is not used for advertising, sold to third parties, or used to build marketing profiles.
Data Retention and Deletion
- AI Concierge conversation data is automatically purged after 90 days.
- You can delete all your chat history at any time from your Profile settings.
- Revoking your AI Concierge consent prevents future data collection but does not automatically delete existing data — use the delete function in your Profile to remove it.
Your Control
You can manage your AI Concierge consent and delete your chat data from your Profile > Data & Privacy settings at any time.
7. Data Retention
We retain your personal information for as long as necessary to provide the Service and fulfill the purposes described in this Policy. Specific retention periods are as follows:
- Account information: Retained while your account is active. Upon account deletion, all personal data is permanently removed within 30 days.
- Offer usage history: Retained while your account is active and deleted when your account is deleted.
- Favorites: Retained while your account is active and deleted when your account is deleted.
- AI Concierge conversations: Automatically purged after 90 days. You may also manually delete this data at any time.
- Authentication sessions: Expire based on session duration settings and are removed upon account deletion.
- Audit logs: Retained for up to 12 months for security and compliance purposes.
8. Security
We use reasonable administrative, physical, and electronic security measures to protect your personal information, including:
- Authentication is handled by Auth0, an industry-leading identity platform that manages credential security, including password hashing and encryption.
- All data transmitted between your browser and the Service is encrypted using TLS (HTTPS).
- Session tokens are cryptographically signed (JWT) and rotated regularly.
- Rate limiting and security headers are enforced to protect against common web attacks.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
9. Children's Privacy
The Service is not directed toward children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, you are not permitted to create an account or submit any personal information. If you are between 13 and 17 years of age, you represent that you have permission from a parent or guardian to use the Service. If we learn that we have collected personal information from a child under 13, we will delete that information promptly. Please contact us at info@southcoastplaza.com if you believe we have inadvertently collected information from a child under 13.
10. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA") provides you with specific rights regarding your personal information.
Your Rights
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions. You can also delete your account directly from your Profile settings.
- Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing: We do not sell your personal information or share it for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information: We do not collect categories of information classified as "sensitive personal information" under CPRA (such as Social Security numbers, financial account details, precise geolocation, racial or ethnic origin, or biometric data). The personal information we collect — including your name, email, and ZIP code — falls under standard personal information categories, not the sensitive category.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
Categories of Information Collected
In the preceding 12 months, we have collected the following categories of personal information:
- Identifiers: Name, email address, account ID — collected directly from you and from Auth0; used for account management and authentication.
- Commercial information: Records of offers viewed, activated, or redeemed; favorite offers — collected from your activity on the Service; used to provide and improve the offer experience.
- Internet or electronic network activity: Interactions with the Service, session data, AI Concierge conversations — collected from your use of the Service; used to provide features and improve the Service.
- Geolocation data (coarse): ZIP/Postal code — collected directly from you; used to customize your experience.
- Inferences: The AI Concierge may draw inferences about your shopping preferences based on your questions — generated from your AI Concierge conversations; used to provide relevant recommendations within the chat.
Sources of Personal Information
We collect personal information from: (a) directly from you when you create an account or use the Service; (b) from Auth0 when you authenticate; and (c) automatically through your interactions with the Service and AI Concierge.
Exercising Your Rights
To exercise your CCPA/CPRA rights, you may:
- Email us at info@southcoastplaza.com
- Call us at 1-800-782-8888
- Use the self-service tools in your Profile settings to export your data, delete your chat history, or delete your account
We will respond to verifiable consumer requests within 45 days. You may make a request up to twice in a 12-month period. We may need to verify your identity before processing your request.
11. Do Not Sell or Share My Personal Information
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
If you have any concerns about how your data is used, please contact us at info@southcoastplaza.com or call 1-800-782-8888.
12. Updating Your Information
You may update your account information at any time by logging into your account and accessing your profile settings. From your Profile, you can also:
- Export a copy of all your personal data (JSON format)
- Delete your AI Concierge chat history
- Delete your account entirely, which permanently removes all your personal data
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last Revised" date at the top of this page. For material changes that significantly affect how we handle your personal information, we will provide prominent notice (such as a banner on the Service or an email to your account). We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
14. Contact Us
If you have any questions or concerns regarding this Privacy Policy, please contact us:
South Coast Plaza
3333 Bristol Street, Costa Mesa, CA 92626
Email: info@southcoastplaza.com
Phone: 1-800-782-8888